In what might be my personal new record for CMSWire article length, here’s my look at the open source CMS (and related) space, after 22 projects and vendors responded to my survey where I asked them to look back over 2010 and forward to 2011. If this is an industry whose products you use (I bet you do) or that you’re part of, I think this is worth a look. There’s some definite trends in the answers:
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In this piece I look at just how broken international e-commerce is, even between two relatively friendly countries who are each other’s largest trading partners, and discuss the fact that companies have to find better solutions or they will continue losing significant sales over the issue: Personalization for personalization’s sake is useless. In this piece I take a look at a new gift suggestion tool coming from Etsy, as an example of what one organization is doing to take data offered by platforms like Facebook and create a personalized experience that benefits Etsy (in terms of potential increased sale commissions), the user (in terms of helping them find gifts for the people who have them stumped), and Etsy’s sellers (in terms of potential increased sales). Where does your organization’s personalization potential lie? |
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